WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • Mark@lemmy.world
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    10 days ago

    “We will never show you ads in WhatsApp. We promise”. --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app…

      • WhatAmLemmy@lemmy.world
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        10 days ago

        Have they removed that dogshit crypto they added a few years ago? Haven’t donated since.

        Signal was never more than a stepping stone anyway. Centralised privacy services, that can be taken down by any government, are doomed to fail under surveillance capitalfascism.

  • Kekzkrieger@feddit.org
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    10 days ago

    If thats not a reason to switch to Signal what is.

    But people just suck it up anyway, they did when reddit gone to shit, they did when Amazon startes showing ads even tho when you were paying, they did when Netflix disallowed sharing and you had to pay extra.

    People just suck up whatever is thrown at them and are fucking stupid.

    We cant have nice things, because companies will greed and if users dont react and cancel the shit out of them they and others will continue to press more moneyjuice out of people.

  • dsilverz@friendica.world
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    9 days ago

    @MazonnaCara89 The country I live in (Brazil) overly uses and depends on WhatsApp. From government departments to businesses and transactional relations, all the way to social and family affairs, people is addicted to it, forcing other people (e.g. me) to either have a WhatsApp account or ending up far beyond mere social ostracism (beyond mere loneliness): effectively, the inability to buy, sell, rent or even resolve citizen matters with certain government/state departments (such as receiving medical appointment schedules from Brazilian’s public health system (Sistema Unico de Saude/SUS (Unified Health System) via their “postinhos”/“Unidades Basicas de Saude” (neighborhood public health centers)). They don’t even use the grand old phone calling and SMS anymore: even “calls”, when performed, are made by people/departments/businesses via Whatsapp VoIP functionality.

    That said, it’s worth mentioning that WhatsApp has been running ads for a long time: the “Channels” section lists seemingly random “channels”, many of which are businesses with “verified” “blue badges”. So it’s effectively advertisement disguised as veiled “recommendations” from Meta. It seems like it’ll just become worse (to the surprise of no one who understands what Meta is).

    I really want to leave WhatsApp, but I’m socially compelled to stay (it’s the only mainstream platform where I still have an account, against my will)… the raw, grotesque distillation from social compliance, worse than depicted in Derren Brown’s documentaries…

    • Excrubulent@slrpnk.net
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      9 days ago

      Facebook has had a strategy for a long time of monopolising the internet of countries that previously had very little internet. They essentially subsidise internet infrastructure and make that subsidy dependent on facebook being a central part of the network.

      So I’m not surprised to hear this. They obviously have found ways to inveigle themselves into key infrastructure in lots of places, even if they couldn’t build it in from the ground up.

      • buttnugget@lemmy.world
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        9 days ago

        I believe it is centralized but it is certainly an alternative to WhatsApp. My understanding is that it’s encrypted and privacy centric.

    • ace_garp@lemmy.world
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      10 days ago

      Yes, encrypted chats packetised over SMTP layer.

      Smooth as silk for a year and a half.

      Send pics, voicemails, files, videos, and video-chat(via Jitsi integration)

      Arcane-chat app does location sharing too.

    • jabjoe@feddit.uk
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      9 days ago

      Same here in UK. So many people think of it like email. A universal communication system. They can’t see the problem with it being a single, closed, for profit, provider. Now Meta feels people are locked in, they will be finding out. But they still won’t see the problem until it ratcheted to really bad. Like frogs in boiling water.

  • minorkeys@lemmy.world
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    9 days ago

    Nothing better than having a private conversation with my friends and having some dude lean in to remind us that Brawndo, the thirst mutilator, has electrolytes.

  • Auth@lemmy.world
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    10 days ago
    • provide free app at a loss

    • grow massive user base and market share

    • squeeze your userbase for every cent they’re worth

    Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.

  • rustydomino@lemmy.world
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    9 days ago

    The problem is there are very few alternatives that will work for grandma and her friends, especially open source alternatives. This is why WhatsApp and LINE are stupidly popular.

  • SilverShark@lemmy.world
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    10 days ago

    I wished Whatsapp wasn’t a thing so much. There are so many so much better apps. Signal is so much better and it would work fine for the vast majority of people.

    • Scolding7300@lemmy.world
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      10 days ago

      Unfortunately “better” varies from person to person. Signal is behind on features, e.g. WhatsApp has integration for businesses (customer support).

      I hope my monthly donation will help but we must realize for some some features are important, I guess that for most it’s how many ppl they know is there/unwilling to lead a migration

      • SaharaMaleikuhm@feddit.org
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        10 days ago

        Nobody in their right mind wants to use Whatsapp for getting support. That is insane. I want to message people and do group chats. That is it. Anything else is bloat.

  • Redex@lemmy.world
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    9 days ago

    I see a lot of people saying it’s time to switch to Signal, and I mean I agree in principle, it’s my main messaging app, but I don’t see how it can scale. It runs off of donations and the only reason it’s still functioning is because the users that are there are above averagely passionate about it and willing to donate. If it became the defacto messaging app I fear that there is no way they would be capable of financing that level of traffic.

      • Redex@lemmy.world
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        9 days ago

        I mean, there are some who will be willing to do that, but the vast majority of average people won’t pay for something if a free version exists (like WhatsApp)

        Edit: Ok I just Googled it and apparently their operational costs are less than 1$ per user per year which is far less than I expected. That’s way more sustainable in that case, possibly even through just donations.

        • SheenSquelcher@lemm.ee
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          9 days ago

          Even if they charged 1.99 they’d be making a decent cut for future investment (they are a nonprofit).

          GrapheneOS lives on donations too. Its definately possible.